Design a refreshed brand identity to serve as the cornerstone for all building developments.

STRATEGY

Creating a refreshed brand identity for RDG to serve as the cornerstone for all building developments involves a comprehensive process. It begins with a thorough evaluation of the current brand identity, examining its strengths and weaknesses. The new identity must align seamlessly with the overarching vision and goals of the projects that RDG take on, encapsulating their unique essence and purpose. Elements such as logo design, color palettes, typography, and visual style should all be carefully considered and crafted in a way as to convey the desired message and image. Consistency across all collateral, including signage, marketing materials, and digital assets, is paramount to establish a cohesive brand experience. The brand identity should also reflect the values and aspirations of each future development, resonating with the target audience and creating a lasting impression that fosters a sense of trust and recognition among stakeholders and the surrounding community.