Creating a brand identity for Tabernacle Co. to serve as the cornerstone for its three distinct expressions is a detailed process. First, it's important to ensure that the the brand identity harmoniously aligns with the specific goals and visions of each individual expression, capturing their essence and purpose. Key elements, such as logo design, color palettes, typography, and visual style, are all carefully considered to effectively communicate the intended image and message. Uniformity across all channels, including individual websites, merch, and other digital resources, is vital to establish a unified brand experience. Furthermore, the brand identity should authentically mirror the values and ambitions of each individual expression, resonating with the target audience and leaving a lasting impression that cultivates trust and recognition among it's donors and the neighboring community.